SEO
SEO, or search engine optimization, is the work of getting a page of your website to appear high in a list of search results.
In a little more detail
It is the oldest and largest version of the job, with about twenty-five years of accumulated practice behind it. Almost none of that practice is wasted for AI search, because a site a search engine cannot read is also a site AI search cannot read. The difference is what winning looks like at the end.
Related terms
- GEO: GEO, or generative engine optimization, is the work of making it more likely that AI search names your business when someone asks it a question about what you sell.
- AEO: AEO, or answer engine optimization, is the work of getting your page used as the source of a direct answer, such as the box at the top of a results page, rather than as one link among ten.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.