AEO

AEO, or answer engine optimization, is the work of getting your page used as the source of a direct answer, such as the box at the top of a results page, rather than as one link among ten.

In a little more detail

The distinction from GEO is small but real. AEO is about being the source that gets quoted. GEO is about being the business that gets named. In practice the same page work serves both, which is why the terms are often used loosely.

Related terms

  • GEO: GEO, or generative engine optimization, is the work of making it more likely that AI search names your business when someone asks it a question about what you sell.
  • SEO: SEO, or search engine optimization, is the work of getting a page of your website to appear high in a list of search results.
  • Citation: A citation is a link or source name AI search shows next to its answer to indicate where a piece of information came from.

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