Shelf asks the questions your buyers ask and shows you what comes back.
Absent. The answer cited themomedit.com, lulus.com, shopstyleedit.com instead.
Real reports, run 2026-08-03. Every store above is a live Shopify storefront, audited with no install and no permission.
Buyers stopped scrolling ten blue links. They ask, and they take the shortlist. Gymshark does about a billion a year and is in none of these answers.
“best tops under $30”
Not a dashboard of scores. The actual replies, and whether your name is in them.
“best bar soaps under $10”
Your storefront already publishes it. Nothing to install, no login.
Real buying questions, built from your own products and prices.
Then score every answer for whether it named you, and why not.
A handful of tools track this now. They are good at counting how often you show up. None of them can tell you what to change.
Near-perfect score. Never mentioned.
Middling score. Named every time.
No app, no OAuth, no code in your theme. Type a domain and read the answer.
The questions are already written. You edit them if you disagree.
Every figure carries a margin of error. We say “no change” when it is noise.
Every absence points at the specific thing to fix, on your site or off it.
Twelve questions, two engines, five samples each, every week. Competitors, history and the cause behind every absence.
In build — get told when it opens →