Being found, explained from zero
Long guides to how a website gets found, written for someone who has never had to think about it. Nothing here assumes you know what a crawler is, and every term is explained the first time it appears.
- GEO16 min read
What AI SEO is, and what actually moves it
AI SEO explained from zero: what the phrase means, how it relates to GEO and AEO, the work that actually gets a business named in AI search, what a tool can and cannot do, and three checks that cost nothing.
- SEO19 min read
What is SEO, and what still actually works
Search engine optimization explained from zero: the three steps a search engine takes, the three jobs the work splits into, how to tell whether any of it is working, and what you can safely ignore.
- AEO17 min read
What is AEO, and how is it different from SEO and GEO
Answer engine optimization explained from zero: how an answer engine picks its sources, what a page it can quote looks like, whether structured data helps, and how to measure any of it without fooling yourself.
- GEO24 min read
What is GEO, and how do you actually do it
Generative engine optimization, explained from zero: what changes when a buyer asks AI search instead of searching, why most websites are invisible to it, and the work that fixes it.