GEO
GEO, or generative engine optimization, is the work of making it more likely that AI search names your business when someone asks it a question about what you sell.
In a little more detail
It shares tools with search optimization and it is not the same job. Search optimization tries to move a page up a list. GEO tries to get a name into a paragraph. Most of the practical work is making your site readable and quotable by machines, then getting mentioned on pages you do not own.
Related terms
- AEO: AEO, or answer engine optimization, is the work of getting your page used as the source of a direct answer, such as the box at the top of a results page, rather than as one link among ten.
- SEO: SEO, or search engine optimization, is the work of getting a page of your website to appear high in a list of search results.
- Generative engine: A generative engine is software that writes a new answer to your question rather than retrieving an existing page for you to read.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.