Schema.org
Schema.org is the shared vocabulary that structured data uses, defining what counts as a product, an organisation, an article and so on.
In a little more detail
It exists so that every website describes the same kinds of thing in the same words. Using it correctly is mostly a matter of choosing the right type and filling it in honestly.
Related terms
- Structured data: Structured data is information written into a page in a fixed format that states plainly what the page is: that this is a product, that this is its price, that this is the business selling it.
- JSON-LD: JSON-LD is the format structured data is usually written in: a block of machine-readable facts placed in the page's code.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.