Structured data

Structured data is information written into a page in a fixed format that states plainly what the page is: that this is a product, that this is its price, that this is the business selling it.

In a little more detail

Visitors never see it. It sits in the page's code for machines to read first. Its value is that it removes guesswork, and a machine deciding which businesses to name will favor the one it does not have to guess about.

Related terms

Entity: An entity is a specific thing in the world that a machine has decided it knows about: a company, a person, a place.
Rendering: Rendering is the step where a browser runs a page's code to build what you finally see on screen.

See it on your own site

The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.