Entity
An entity is a specific thing in the world that a machine has decided it knows about: a company, a person, a place.
In a little more detail
Being a clear entity means the machine is confident you exist, knows what kind of thing you are, and does not confuse you with something of a similar name. Most of the work is unglamorous: state plainly what you do, use the same name and address everywhere, and link to the places you are already listed.
Related terms
- Structured data: Structured data is information written into a page in a fixed format that states plainly what the page is: that this is a product, that this is its price, that this is the business selling it.
- llms.txt: llms.txt is an optional plain text file at the top level of a website that tells AI search, in ordinary language, what the site is and which pages matter most.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.