JSON-LD
JSON-LD is the format structured data is usually written in: a block of machine-readable facts placed in the page's code.
In a little more detail
Visitors never see it. It is the standard Google documents and the one nearly every website tool produces.
Related terms
- Structured data: Structured data is information written into a page in a fixed format that states plainly what the page is: that this is a product, that this is its price, that this is the business selling it.
- Schema.org: Schema.org is the shared vocabulary that structured data uses, defining what counts as a product, an organisation, an article and so on.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.