Impressions
An impression is one instance of your link being shown to somebody, whether or not they clicked it.
In a little more detail
Watching impressions and clicks together is how you tell a ranking problem from an AI answer problem: both falling is a ranking story, impressions holding while clicks fall is an answer story.
Related terms
- Click-through rate: Click-through rate is the share of the people shown your link who actually clicked it.
- Zero-click search: A zero-click search is one where the person gets what they needed without visiting any website.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.