Zero-click search
A zero-click search is one where the person gets what they needed without visiting any website.
In a little more detail
It is not new, but AI answers have made it far more common. The practical consequence is that clicks are now a worse measure of reach than they used to be.
Related terms
- AI Overviews: AI Overviews are the AI-written answers Google places above its normal list of links.
- Impressions: An impression is one instance of your link being shown to somebody, whether or not they clicked it.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.