Click-through rate
Click-through rate is the share of the people shown your link who actually clicked it.
In a little more detail
It has become harder to read since AI answers arrived, because a low rate can now mean the answer was given above your link rather than that your listing was unappealing.
Related terms
- Impressions: An impression is one instance of your link being shown to somebody, whether or not they clicked it.
- Zero-click search: A zero-click search is one where the person gets what they needed without visiting any website.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.