How Keigeo works
What the three kinds of optimization mean, how a scan reads your site, where the buying questions come from, and how the answers are counted. The scan itself is free, and reports start at $5.
We help you get found
on Google and AI search.
Search Engine Optimization
SEOGetting found on Google. Whether a search engine can reach your pages, read them, and tell what each one is about.
- Title tags, meta descriptions and H1s, on 10 of your pages
- Image alt text, counted across those pages
- robots.txt, your sitemap, canonical tags and redirects
- Page weight, blocking scripts, compression and caching
- Broken links, internal links and duplicate pages
Generative Engine Optimization
GEOGetting named when ChatGPT, Claude or Gemini answers a buying question. They have to be allowed to read you, able to quote you, and have a reason to pick you.
- Whether GPTBot, ClaudeBot and PerplexityBot are allowed to read you
- /llms.txt and the structured data that states your facts machine-readably
- Whether your claims are specific enough to cite, and dated
- Whether your brand resolves to an entity they already know
Answer Engine Optimization
AEOGetting your page used as the answer itself. A passage is only quotable if it answers the question where it stands, without the paragraph above it.
- Whether passages answer a question directly, under a heading that asks it
- Whether the prose is plain enough to lift
- Whether your markup is eligible for rich results
- The buying questions your customers type, written from your own pages
- Which of those questions you can win soonest, ranked
Why every report includes an SEO audit
AI search can only quote a page it can reach and read. Those two steps are SEO, so every report checks them along with GEO and AEO.
- 01SEO
Reach the page
A crawler can get to it.
robots.txt, sitemap, redirects, page weight
- 02SEO
Read the page
It can tell what the page is about.
Title tags, H1s, structured data, alt text
- 03AEO
Quote a passage
A passage answers the question on its own.
Direct answers, plain prose, markup for rich results
- 04GEO
Name your business
The answer picks you.
AI crawlers allowed, specific dated facts, a known brand
What Keigeo does for your site
We reverse engineer AI search. Instead of starting from the keywords you want to rank for, we start from the questions buyers ask and the sites AI search cites. That tells you which content to write and what to fix on your site. A full SEO audit runs alongside it.
Pick a step to see it on an example site, a men's grooming brand. We blacked out its name.
Nothing to install, connect or sign up for.
How we measure“best online stores to buy bar soaps”
Buyers ask AI search questions like this one, without naming a business. AI search answers from a few sites, here 5, and names the businesses it finds on them. We start from these questions and these sites so you can see what your site needs to be one of them.
- name hidden.comcited
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- name hidden.comcited
Asked of AI search, with web search on. We blacked out the site names.
How Keigeo is different
Query trackers measure the questions you give them. Keigeo writes the questions from what your site sells and ranks which to work on first.
| What is being compared | A query tracker | Keigeo |
|---|---|---|
| Who picks the questions | You do, before you know which ones are worth it | We take them from your own pages and rank them |
| What the number means | How often you are named on a question you picked | Which question to work on first, then how often you are named |
| When you are not named | You see that you were not named | You see whether a page you can fix is the reason |
| What it costs to look | A monthly subscription | $5 once, no account |