People Also Ask
People Also Ask is the expandable list of related questions Google shows inside its results.
In a little more detail
It is the cheapest public source of the exact wording real people use, which makes it worth reading even if you never try to appear in it.
Related terms
- SERP: A SERP is a search engine results page: everything Google shows you after you type a query.
- Featured snippet: A featured snippet is the short answer Google lifts from a page and shows in a box at the top of the results.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.