Featured snippet
A featured snippet is the short answer Google lifts from a page and shows in a box at the top of the results.
In a little more detail
It was the first version of the thing AI answers now do at scale, and the page work that won snippets is largely the page work that wins citations: answer the question early and plainly.
Related terms
- AI Overviews: AI Overviews are the AI-written answers Google places above its normal list of links.
- AEO: AEO, or answer engine optimization, is the work of getting your page used as the source of a direct answer, such as the box at the top of a results page, rather than as one link among ten.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.