Meta description
A meta description is the short summary of a page written into its code, often shown underneath the link in search results.
In a little more detail
It is not a ranking factor and it is frequently rewritten by Google. It is still worth writing, because it is a sentence about your page that machines read first.
Related terms
- SERP: A SERP is a search engine results page: everything Google shows you after you type a query.
- Structured data: Structured data is information written into a page in a fixed format that states plainly what the page is: that this is a product, that this is its price, that this is the business selling it.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.