E-E-A-T
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities Google says its raters look for.
In a little more detail
It is guidance for human evaluators rather than a number in the algorithm. Treat it as a description of what good looks like, not a checklist that can be completed.
Related terms
- Topical authority: Topical authority is the degree to which a site is seen as covering a subject completely rather than mentioning it once.
- Backlink: A backlink is a link to your site from somebody else's.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.