Duplicate content

Duplicate content is the same or nearly the same text appearing at more than one address.

In a little more detail

It is rarely a penalty and often a dilution: machines have to pick one version to trust, and picking is something you would rather do yourself.

Related terms

  • Canonical: A canonical tag tells a search engine which version of a page is the real one when several addresses show the same content.
  • Index: The index is the searchable copy of the web a search engine keeps. If a page is not in it, that page cannot appear in results.

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