Canonical
A canonical tag tells a search engine which version of a page is the real one when several addresses show the same content.
In a little more detail
Online shops generate duplicate addresses constantly through filters and sort options. Getting this wrong splits a page's standing across several copies of itself.
Related terms
- Index: The index is the searchable copy of the web a search engine keeps. If a page is not in it, that page cannot appear in results.
- Duplicate content: Duplicate content is the same or nearly the same text appearing at more than one address.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.