Control group
A control group is a comparable set you leave alone, so you can tell whether a change caused a result or everything moved anyway.
In a little more detail
It is what separates a real finding from a coincidence. When a study reports that something worked without one, it has not shown that the something was responsible.
Related terms
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.