Baseline
A baseline is the measurement you take before making changes, so later numbers have something to be compared against.
In a little more detail
Without one you cannot tell improvement from normal movement. It is the cheapest step in the whole process and the one most often skipped.
Related terms
- Prompt set: A prompt set is the fixed list of buying questions you measure yourself against, asked the same way every time.
- Mention rate: Mention rate is the share of answers that named your business, out of all the times a question was asked.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.