Confidence interval

A confidence interval is the range a measured number is probably within, given how many times you measured.

In a little more detail

Named in two answers out of three is not 67%, it is somewhere quite wide around 67%. Reporting the range is what separates a measurement from a claim.

Related terms

  • Sampling: Sampling means asking the same question several times instead of once, because AI search does not give an identical answer every time.
  • Mention rate: Mention rate is the share of answers that named your business, out of all the times a question was asked.

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