Sampling
Sampling means asking the same question several times instead of once, because AI search does not give an identical answer every time.
In a little more detail
Ask an identical question three times and you can be named twice and missed once. So a single check can report you as absent when you are actually named half the time, which is a wrong answer that arrives looking like a fact. Named in six answers out of nine is a measurement; named or not named, once, is a coin flip written down as a percentage.
Related terms
- Mention rate: Mention rate is the share of answers that named your business, out of all the times a question was asked.
See it on your own site
The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.