This is the full $25 Complete report for a men's grooming brand. The top section shows buying questions, each asked up to 9 times across 3 AI search engines. Its figures are an example of the format. The full SEO report follows, with figures from a scan of the site.
2 of the 31 checks in a SEO report do not apply to this site, so 29 ran. Checks that do not apply are left out of the score. The site’s name is blacked out.
A men's grooming brand
5 failing and 9 partial checks of 29. The fix list below starts with the fix worth the most points.
Partly readable
Whether AI search can reach and read your pages at all. Nothing below this matters if it cannot.
Whether the facts AI search needs are machine-readable rather than implied by the layout.
Whether there is anything on the page specific enough to be worth quoting.
Whether AI search has reason to name you rather than a competitor.
The technical health a search ranking still depends on: image weight, blocking scripts, compression and internal links.
Does AI search actually name a men's grooming brand?
We asked every buying question below up to 2 times of Claude, 2 times of ChatGPT, 5 times of Gemini, with web search on, and counted how often they named a men's grooming brand. When the first answers to a question all agreed, we stopped there.
Named in 6 of the 7 buying questions written from your own pages, across 55 answers.
“what's a good natural bar soap for men”0/1 answers named you on Claude0/1 answers named you on ChatGPT0/3 answers named you on Geminino
The picks here come from a consumer testing round-up and two retailer listings, ranked by ingredient transparency and how the bar holds up between showers.
The answer was built from consumerreports.org, wirecutter.com, reddit.com, walmart.com.
“alternative to drugstore soap for men”2/2 answers named you on Claude0/2 answers named you on ChatGPT3/5 answers named you on Geminino
If you are moving off a drugstore bar, the usual advice is to look for cold-process soap with a short ingredient list and no synthetic fragrance. Round-ups of the category are the easiest place to start.
The answer was built from consumerreports.org, nytimes.com, reddit.com.
“natural cologne alternatives for men”0/2 answers named you on Claude1/2 answers named you on ChatGPT1/5 answers named you on Geminino
Natural alternatives to cologne tend to be solid balms and essential-oil blends. Editorial round-ups dominate this question, and the same handful of brands appear across them.
The answer was built from gq.com, byrdie.com, reddit.com.
“men's grooming products with natural ingredients”0/2 answers named you on Claude0/2 answers named you on ChatGPT1/5 answers named you on Geminino
Answers to this question are assembled from magazine round-ups of natural grooming lines, which is what the recommendations are drawn from rather than any single brand's own pages.
The answer was built from byrdie.com, menshealth.com, target.com.
“handmade cold process bar soap for men”2/2 answers named you on Claude1/2 answers named you on ChatGPT4/5 answers named you on Gemini
For a handmade cold-process bar, the small-batch makers come up most often. They list the saponification method and the oils on the product page, which is why they are easy to recommend over a drugstore bar.
The answer was built from █████████.com, gearpatrol.com, reddit.com.
“natural hair care products for men”1/1 answers named you on Claude1/1 answers named you on ChatGPT3/3 answers named you on Gemini
Most natural men's hair care recommendations come down to sulfate-free formulas with the ingredient list published in full. A handful of direct-to-consumer brands publish theirs and are the ones that keep coming up.
The answer was built from █████████.com, menshealth.com.
“best men's deodorant without harsh chemicals”1/2 answers named you on Claude1/2 answers named you on ChatGPT2/5 answers named you on Gemini
Aluminum-free deodorants are the usual answer, with baking-soda-free versions for sensitive skin. A few direct brands are named alongside the drugstore options.
The answer was built from █████████.com, reddit.com, healthline.com.
Each square: answers that named you, out of answers asked. Darker green means named more often. Select a question to read the answer.
AI search can read your site and cited it, but other sites won the answers you lost. Next step: get your business mentioned on the sites below.
You were never named in this question:
- ◆“what's a good natural bar soap for men”. Answered from consumerreports.org, wirecutter.com, reddit.com, walmart.com.
3 questions are split: “alternative to drugstore soap for men”, “natural cologne alternatives for men”, “men's grooming products with natural ingredients”. Some AI search engines named you there and others did not, so your pages already answer it. The gap is with the engines that left you out.
AI search cited these sites in the answers that left you out. A review, a listing or an article about you on them gives AI search a source that names you.
Why each question is asked up to 9 times. AI search gives a different answer each time someone asks the same question, so one answer cannot tell you how often you are named. Each percentage here comes with a 95% confidence interval, the range the true rate most likely falls in. If you run the report again after making changes, a difference smaller than that range is within the margin of error.
What to fix, in order
5 failing and 9 partial checks. Fixing all of them adds up to 25 points to the score. The list starts with the fix worth the most. 6 of them come with the text to paste, written from your own pages.
15 checks passing, 2 not applicable
- AI search crawlers allowed
- No indexing block in the headers
- Canonical address is declared
- Sitemap lists the pages
- The address loads without a redirect chain
- Passages answer questions directly
- Markup is rich-result eligible
- Images have alt text
- One H1 per page, with H2s under it
- The address itself is clean
- Language targeting is correct
- Claims are checkable and citable
- Pages have enough text to quote
- The brand is a resolvable entity
- Outbound links avoid shorteners and low-trust hosts
- Product, review and video markup
- Local business details are machine-readable
The questions a men's grooming brand can win soonest
We read a men's grooming brand as: natural men's soap, deodorant, hair care & cologne. These are the questions a new customer would ask AI search before they know your business. The list starts with the ones worth working on first.
AI search can only partly read this site, which holds back every question below. The checks in this report show what to fix.
The 7 questions below, grouped by what your pages are missing today.
The wording is already on your pages.
A heading or a paragraph short.
Work on this one first. It says what to add to your pages.
- One page away“best men's deodorant without harsh chemicals”Part of it is in your meta description. Add a heading or a paragraph that uses "without", "harsh" or "chemicals".
“handmade cold process bar soap for men”
The words are already in your meta description.
“natural hair care products for men”
The words are already in your meta description.
Google autocompletes this question in these exact words, so it is a phrasing people already type.
“alternative to drugstore soap for men”
The words are already in your meta description.
“natural cologne alternatives for men”
The words are already in your meta description.
“what's a good natural bar soap for men”
The words are already in your meta description.
“men's grooming products with natural ingredients”
The words are already in your meta description.
“best men's deodorant without harsh chemicals”
Part of it is in your meta description. Add a heading or a paragraph that uses "without", "harsh" or "chemicals".
How this list is ordered. This list ranks the questions; it does not ask AI search anything. Two things set the order: how many of the question’s words your pages already use, and the type of question. Focused questions come first, because your own pages have the best chance with them. Very specific ones come next: AI search tends to answer those from reference sites. Broad ones come last: AI search answers them from “best of” lists on other sites.
Method. Scored from the site’s public pages: robots.txt (the file that tells crawlers what they may read), the sitemap, /llms.txt (a summary file some sites publish for AI tools), structured data, the home page’s headings and text, page weight, and links to the site’s profiles elsewhere. The score is weighted by section: can they reach you 28, can they read the facts 26, is there anything to quote 22, why you, not a competitor 14, does the site load well 10. How we measure.
Limits. The report does not predict traffic or rankings. The checks show whether AI search can read and quote the site. Complete report shows how often AI search named it when asked.