Embedding

An embedding is a way of turning a piece of text into a list of numbers so a machine can judge which texts are about similar things.

In a little more detail

It is how a system finds the passage that matches a question when the words do not literally match. For a website owner the practical consequence is that writing the same idea in your buyer's words matters more than repeating an exact phrase.

Related terms

  • Retrieval: Retrieval is the step where AI search fetches live web pages in the middle of answering you, instead of relying only on what it already knows.
  • RAG: RAG, or retrieval-augmented generation, is the standard way AI search answers a question about the live web: search first, read the results, then write the answer using them.

See it on your own site

The scan reads your site the way AI search does and reports where you stand on this and sixteen other checks.

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