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Substance

Keyword-stuffed product titles

A title built for 2015 search engines cannot be parsed into brand, product and variant by anything reading it today.

How to fix it
  1. Aim for brand, product, then the distinguishing attribute. Around six to nine words.
  2. Move the keyword list into the description and tags, where repetition costs nothing.
  3. Keep the pattern consistent across the catalogue so the parse is predictable.

Why an agent cares

Titles like 'Fishing Lure Minnow Bait Hard Wobbler Crank Quality Tackle Hooks 115mm SP Bass Pike' were written when repeating keywords helped. They now do the opposite.

An agent tries to resolve a title into structured parts: who makes it, what it is, which variant. A title with fourteen unordered nouns resolves into none of those, so the product is harder to match and harder to display.

Long titles are also truncated in most agent-rendered results, so the words doing the actual work are often the ones cut off.

Check your own store

This check runs as part of a full audit, alongside 18 others. Nothing to install.

Store
Any Shopify store. No install, no login, nothing to connect.