Shelf / Checks / Substance
Substance

The description describes a different product

When the body copy never mentions the item in the title, the listing is either mis-imported or wrong, and both are treated as misrepresentation.

How to fix it
  1. Work through the flagged listings by hand. This is not a class of error you should bulk-fix with a script, because the correct copy has to come from the actual product.
  2. Re-run the check after every bulk import. Drift is reintroduced by the same process every time.
  3. If the product was imported from a supplier feed, verify the image matches too. Mismatches usually travel together.

Why an agent cares

This is the most damaging finding in the audit and the least visible from the admin. A product is titled one thing and described as another, usually because a bulk import mapped the wrong row, or a duplicate-and-edit left the old copy in place.

A shopper skims the photo and the price and often never notices. An agent reads the text as the authoritative claim about the item, and will state that claim to a buyer. Now the mismatch is a promise you did not intend to make.

Google Merchant Center treats a description that contradicts the product as misrepresentation, which is an account-level suspension rather than a per-item disapproval. It is one of the few catalogue faults that can stop all paid traffic in a day.

Check your own store

This check runs as part of a full audit, alongside 18 others. Nothing to install.

Store
Any Shopify store. No install, no login, nothing to connect.

Other substance checks

Duplicate product descriptionsCopy shared across many products reads as a supplier feed, and gives an agent no basis to prefer one of your items over another.Descriptions with no measurable specificationsAdjectives cannot be compared. Numbers can. Copy with no figures gives an agent nothing to filter or rank on.Keyword-stuffed product titlesA title built for 2015 search engines cannot be parsed into brand, product and variant by anything reading it today.Descriptions too short to evaluateUnder about forty words there is not enough text to establish what the product is, let alone why it is the right one.