How to fix it
- Add the two or three figures a buyer would actually filter on for your category, in prose, in the first half of the description.
- Put the same values into Shopify metafields so structured data can carry them.
- Categories vary. For apparel it is material and measurements, for consumables it is volume and strength, for hardware it is dimensions and weight.
Why an agent cares
Marketing copy is written to create a feeling. Agent-facing copy has to survive being turned into a row in a table. 'Beautifully balanced and versatile' cannot be filtered; '13.5% ABV, 750ml, Sangiovese' can.
When a buyer asks for something under a certain weight, or in a particular size, the agent is filtering on figures. A product with no figures is not ranked low, it is simply not a candidate.
This does not mean stripping the voice out of your copy. It means making sure the specifics exist somewhere in the text as well as in a spec table your theme may not expose.
Check your own store
This check runs as part of a full audit, alongside 18 others. Nothing to install.
Other substance checks
Duplicate product descriptionsCopy shared across many products reads as a supplier feed, and gives an agent no basis to prefer one of your items over another.The description describes a different productWhen the body copy never mentions the item in the title, the listing is either mis-imported or wrong, and both are treated as misrepresentation.Keyword-stuffed product titlesA title built for 2015 search engines cannot be parsed into brand, product and variant by anything reading it today.Descriptions too short to evaluateUnder about forty words there is not enough text to establish what the product is, let alone why it is the right one.