How to fix it
- Assign SKUs in a consistent scheme, even for single-variant products.
- Backfill from the barcode where one exists.
Why an agent cares
SKUs are the internal identifier that lets a specific variant be referenced in a feed, an order or a comparison.
Missing SKUs tend to correlate with catalogues assembled by import rather than by hand, and they make every downstream integration harder.
Check your own store
This check runs as part of a full audit, alongside 18 others. Nothing to install.
Other trust checks
Published products that cannot be boughtRecommending an out-of-stock item is the fastest way for an agent to learn not to recommend you.Supplier boilerplate left in descriptionsPhrases like 'Dear customer, please allow 1-3cm measurement error' identify the listing as an unedited dropship import.No real brand per productUsing the store name as the vendor on every product removes the field an agent uses to group and trust your catalogue.Products with no categoryAn uncategorised product is hard to place in a comparison set.Products with no imageAn imageless product is usually an incomplete one, and it is treated that way.